The new Bearded website is up! It’s a jaunty little two-pager – and a primarily static site, at that (not a standard approach for us). The whole thing was conceived of, written, designed, built, and tested in three weeks, during a pause in a couple of our client work obligations.
So why the rush? The new site is the absolute minimum viable product for Bearded, and the choice to do our site this way stands in stark contrast to the ambitious, comparatively large-scale new site we’d been chipping away at since late 2013.
Problem is, we came to realize that the big site we’d been so invested in no longer represented what Bearded does. We’d changed. Rather than focusing on full-stack, backend-heavy, soup to nuts projects, we’ve honed our focus to what we’re best at: strategy, design, front-end development, and training. More often than not these days, we’re collaborating with in-house teams at larger organizations, helping them with what we’re best at, and allowing them to do the parts they’re best at, too. This arrangement makes total sense for a group of our size, and we’ve been embracing it whole-heartedly.
Rather than trying to slowly steer our large, 80%-finished ship to different waters – we tossed it aside and built something small and light that does exactly what we need. It was a tough decision to make, but we couldn’t be happier with the results. As we have time, we’ll likely add more features and information. But for now it gets the message right, which is a pretty great start.
I’m constantly reminded of a Hemingway quote that came to me via Hillman Curtis’ book MTIV: “take out the good parts, and see if it still works.” If you like something too much to throw it away when it’s outlived its use, that’s a problem. No matter how enamored we might be with an idea, or a feature, or an implementation (or a whole site!), it’s good to step back occasionally and see if it still makes sense. And if not – to act. We did, and this is the result. Hope you like it!